International game developer acquires London-based developer, Goodboy Digital
November 10th 2021
Instant game developer Playco has acquired Goodboy Digital, the London-based developer behind the PixiJS game engine specialises in HTML5 technologies and game design.
Goodboy has developed creative and gameplay experiences for global media brands including PBS, BBC and Nickelodeon. Its team includes Mat Groves, PixiJS creator and technical partner, and John Denton, creative partner.
Goodboy co-founder Mat Groves said:
“From the very outset, it was clear that the synergy between Goodboy and Playco was irresistible. We’ve both arrived at the same point on the map via different routes, but we share the belief that HTML5 will usher in a new era of social, connected play.
Creating games specifically designed to bring friends and families closer together is more than a business opportunity, it’s a chance to do something genuinely meaningful.”
Lee Humble, MHA Corporate Finance Associate Partner, and Claire Smailes, Corporate Tax Senior Manager, assisted Goodboy with structuring the transaction and then supporting the company through the completion process.
Lee Humble said:
“We wish the best of luck to James, John, Mat and all of the team at Goodboy Digital following the completion of their sale to Playco. The combination of such a fast growth operator with a global footprint and a leading UK based developer provides the springboard for a very bright future and we are excited about what the future will bring for all parties.
The gaming sector is extremely active at present, with consolidation across global borders increasingly common and we are delighted to have guided the team ahead of this transaction.”
The corporate team at Mincoffs Solicitors in Newcastle provided legal advice to Mat Groves, John Denton and James Walker on the sale of Goodboy Digital, led by corporate partner John Nicholson and corporate solicitor Max Gilchrist.
John Nicholson said:
“It has been great to advise Mat, John and James on this significant and interesting acquisition. Exciting times are ahead for Goodboy, Playco and the instant gaming industry as a whole.”
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