Our Corporate Finance team advises Awaken Intelligence on merger with US-based Tethr
August 14th 2024
MHA Corporate Finance was delighted to work with Awaken on their recent international merger with Tethr to launch a new company called “Creovai” with a formidable new suite of conversation intelligence and agent guidance software.
The new team has a shared vision to utilise AI to transform customer and employee experiences, and a renewed commitment to its combined customer-base of recognised brands and channel partners to provide the fastest ROI, easiest-to-use solution, and most trustworthy insights which maximise business outcomes.
Robert Beasley, CEO of Tethr and now Creovai noted:
By combining forces with Awaken and their agent guidance capabilities, we're excited to provide the industry with the most powerful AI platform to help drive future innovation. We're thrilled to welcome our new teammates from Awaken as we look to transform the CX and agent experience landscape together."
Chris Robinson, Executive Chairman of Awaken and Chief Strategy Officer of Creovai remarked:
The forming of Creovai will be a change for good, helping customer service leaders understand their true performance and giving them the actionable capacity and insights to bring about change.”
In respect of the support on the transaction from MHA, Chris added:
“We are grateful to the team at MHA for the insightful commercial and financial advice and guidance to help us deliver the merger in a tight timescale."
James Lawson, MHA Corporate Finance Partner and Head of the Lead Advisory team commented:
The merger capitalises on advances Tethr and Awaken have each made to harness fervour surrounding the promise of AI and machine learning into technology solutions which deliver tangible customer benefits today.
By bringing to bear its combined software capabilities, Creovai has the promise to enable its customers to further enhance business outcomes, and in so doing, to disrupt what remains an otherwise fragmented contact centre solution marketplace.
It was a pleasure to have advised Awaken on the merger and to witness the collaboration and mutual respect between the teams – we wish the Creovai team every success for the future."
